Call For Entry

*** The competition is now closed ***

 

View the submission gallery 

We would like to remind you of a couple of things from our design brief:

• There is no limit to the number of submissions per individual
• The use of the current Sovio logo is optional – we welcome design options with an alternative logo
• You have complete creative freedom for your design as long as it includes the various components mentioned in our design brief and fits on a regular sized wine bottle

 

Sovio, a softly sparkling wine with less than half the alcohol of conventional wines, has been very successful in the past year. However, many wine drinkers who love the idea of a lighter style wine but prefer to drink still wines have asked us to add a still white and a still red version of Sovio – and we’re planning to do just that. We want to offer to art and design students and to anyone with illustration skills the exciting opportunity to design a new label for these wines. We are proud to partner in this effort with FADwebsite, a London based art website, covering contemporary art news, street art, video and design.

The competition is free - no entry fee is required.

The winning prize is roundtrip airfare for two from London to San Francisco, plus five nights double occupancy hotel room. Participants must be over the age of 18 and residents of the United Kingdom.

The winning entry and a selection of others receiving judges’ commendations will be featured on Sovio’s website, FADwebsite.com as well as on our social media platforms. Finalists will be interviewed by FADwebsite.com. The top ten entries will also be exhibited at a live London art show in September 2010. The winning design may be used on our Sovio line extensions.

LABEL DESIGN BRIEF – SOVIO RED AND WHITE

Background to Sovio

Sovio is a softly sparkling wine which is currently available in a sparkling rosé version made from Zinfandel grapes. We describe it as the first of a new generation of lighter style wines, and the alcohol content is only 5.5%. It is noticeably refreshing – something not previously associated with wine – and therefore very suited to occasions when a heavily alcoholic wine just doesn’t fill the bill.

Why a lighter style wine? Well, for the last twenty years or more, due to warmer temperatures and more effective yeasts, the naturally occurring levels of alcohol in wines have been rising rapidly to a point where many “big” wines are simply too alcoholic to be regarded as a pleasant balanced drink. Not everyone likes that “heady” feeling after only a couple of glasses and quite simply, there is a demand for something a bit more in the “easy drinking” style, in a range from 5.5% to 8% alcohol as opposed to the typical 13.5 – 14.5% commonly found with conventional wines.

And by the way, less alcohol means less calories – roughly 50% less in a wine reduced to 5% for example.

How is Sovio made?

You may be wondering how we manage to make Sovio so light when most winemakers are struggling to keep the lid on the alcohol level. What we do is “build the wine from the ground up” as we put it (by careful grape selection and blending), so that it’s in perfect balance after some of the alcohol is subtracted. This is achieved by a unique “cold vacuum” distillation process which removes the alcohol from a proportion of the wine. The proportion without alcohol is then reblended with the bulk of the wine to produce a wine with a lower overall level of alcohol. Nothing else is altered – the flavour and aroma remain as in the original full strength wine. The result is 100% wine with no dilution by water or other additive.

This process was developed by Sovio’s sister company, TFC Wines, and we call it he TFC Method, whose logo appears on every bottle as your guarantee that Sovio is different and better than any other “light” wine ever made.

We never forget that our wine has to taste just as good as conventional wine – otherwise nobody would want to drink it.

Who drinks Sovio?

Research shows that people particularly like to drink Sovio on certain occasions. Because of its lightness, it’s very suited to lunchtimes, weekday evenings, picnics and of course, when a nice warm sun is shining. It’s also popular as a drink for women in pubs and bars when many seek to avoid a hangover or want to keep their wits about them and in control.

Why not pop down to your local Tesco store and pick up a bottle to try? The normal price is £4.99 but you might be lucky enough to find it on promotion at a cheaper price.

Why the new still White and Red versions?

Some people much prefer still wines with meals, for example. Also, red wine accounts for more than 40% of the total wine drunk in the UK, but most of it is high in alcohol. Nevertheless, red wine drinkers are also seeking their favourite colour wine in a lighter style. At Sovio, we’re simply responding to demand by introducing versions which suit a much wider range of wine drinking occasions and preferences.  

What should be on the labels?

The new labels need to fit on average 75cl red wine bottles. You may want to use the Sovio logo, which you can download as a vector object from this page in the Resources box. You can also come up with an alternative logo for Sovio. Keep in mind that Sovio still red and white are lighter in style and have 40% less alcohol than average conventional red and white wines.

The following text needs to be included on the label, but is not limited to:

Sovio
Red Wine (OR) White Wine
New Generation Lighter Style
% VOL
750ml
TFC Method Logo

The logos can be downloaded from the Resources box on this page.

A quick look at the existing Sovio White Zinfandel label (and indeed, other wine labels) will give you a good idea of the balance of these elements and the appropriate sizes but please bear in mind that we are looking for YOUR design ideas, not merely a slight adaptation of the current version.  In particular we’ll be interested in design concepts and styles which are modern and contemporary, while also being entirely consistent with the light and refreshing but serious and high quality wine product which lies behind the label.

SUBMISSIONS:

All designs need to be submitted online in one of the following formats:

JPG
PDF
PNG
GIF

Fill out the contact form above and upload your file. The winner will be required to submit the design in a high resolution, editable file to collect the prize.

CONTACT

If you have any questions, contact Hannah Laker at hannah.laker@sovio.co.uk or call (0) 1252 513738.

About Sovio Wines Ltd.

In 2005, Sovio Wines Ltd was established with the objective of marketing wine with very significantly reduced alcohol to cater to the evidently growing demand in the UK for such products. Sovio is produced with the TFC Method, creating ‘New Generation Wines” that are lighter in style, but still deliver all the aroma, flavour, and enjoyment factor of conventional wines.

About www.fadwebsite.com

FADwebsite is a London based art website covering contemporary art news, street art, video, design, etc. We cover new openings, art fairs from around the world and have extensive interviews with artists themselves. As well as news from the London scene we cover Berlin, Paris, New York and even the Asian market. It's an eclectic mix of cool happening art stuff.

 

TERMS AND CONDITIONS:

AMENDMENTS:

31st August, 2010

1. The ten finalists for the winning prize will be contacted via email no later than 15th September, 2010. The winner of the competition will be notified by email on 30th September, 2010 and will be required to confirm his/her acceptance within 48 hours. This amendment I nullifies point C of the amendments from 27th July, 2010 as well as point 15 of the Terms and Conditions below.

27th July, 2010

1. The deadline for the Competition has hereby been extended to 31st August, 2010 and the Competition will run from 15th April through 31st August, 2010. Closing date is 31st August, 2010 at 5pm United Kingdom time. Entries which are submitted after 31st August, 2010 will not be considered. This amendment A nullifies point 7 of the Terms and Conditions below.
2. The judging of label designs will commence on 1st September, 2010. This amendment B nullifies point 12 of the Terms and Conditions below.
3. Winners will be contacted via email no later than 15th September, 2010 and will be required to confirm their acceptance within 48 hours. This amendment C nullifies point 15 of the Terms and Conditions below.

TERMS AND CONDITIONS:

1. These terms and conditions govern the participation of individuals who submit entries (the “Participants”) in the Sovio Wine Label Design Competition (the “Competition”).
2. By submitting an entry to the Competition, Participants agree with and be bound by these terms and conditions.
3. The Promoter reserves the right to exclude any Participant and/or withdraw any prize where the Promoter deems, in their sole opinion that the Participant has not complied with these terms and conditions.
4. The Competition is promoted by Sovio Wines Ltd, a company registered in England and Wales with the No 05548627, whose registered office is 117 Fentiman Road, London SW8 1JZ (the “Promoter”).
5. Participants must be over the age of 18 and residents of the UK.
6. There is no limit on the number of entries by each individual.
7. The competition will run from 15th April through 30th July, 2010. Closing date is 30th July, 2010 at 5pm United Kingdom time. Entries which are submitted after 30th July, 2010 will not be considered.
8. All entries must be submitted through upload on our website at www.sovio.co.uk/competition. The Promoter shall not be liable for any lost, undeliverable, late, misdirected, or illegible entries.
9. All Participants warrant that the information submitted in their online entry form is true and accurate. 
10. No purchase of goods or services is required to enter this Competition. Participation in the Competition is free.
11. The Participant confirms that they will not publish or post to any website or other media operated by the Promoter or related to the Competition any text, statement, photograph, image or other material which is obscene, defamatory, infringes on the intellectual property or other legal rights of any third party or is otherwise unlawful, offensive or inappropriate. The Promoter has the right to remove any material at its discretion and take appropriate legal action against any person found to be or alleged to be in breach of this paragraph.
12. The judging of label designs will commence on 2nd August, 2010.
13. The judges shall select from all entries submitted to the Competition the winner based on what they feel to be the best, most interesting, well produced and strongest work. 
14. The judge’s decision is final; no correspondence will be entered into.
15. Winners will be contacted via email no later than 16th August, 2010 and will be required to confirm their acceptance within 48 hours.
16. During each week of the competition the Promoter may publish on Sovio’s website, FADwebsite.com and Sovio Wines’ social media platforms the entries which will be considered for the prize. By submitting an entry the Participant agrees for their entry to be shown in such a manner and to partake in interviewing and supplying further information as required by the Promoter.
17. Every participant is encouraged to become a fan of Sovio’s Facebook page (Soviowines).
18. The prize for the winning label is roundtrip economy airfare for two people from London to San Francisco, plus five nights double occupancy hotel room. Travel details are subject to availability and to mutual agreement between Sovio Wines Ltd. and the winner.
19. No cash alternative is offered for the prize and it may not be transferred to any other person.
20. The winner must submit her/his winning design in a high resolution, editable file to collect the prize.
21. Employees, relatives and agents of Sovio Wines Ltd, FADwebsite.com or any business associated with the Competition are excluded from entry. The Promoter reserves the right to verify the eligibility of all Participants.
22. By submitting a label design in this contest the Participant understands that the artwork, if chosen to be the winner, may be used for promotional purposes by Sovio Wines Ltd. and recreated in a wine label any way considered necessary. The participant acknowledges that all rights to the artwork will belong to Sovio Wines Ltd.
23. By entering the Competition, all Participants agree to allow the free use of their names and entries for publicity and news purposes during this and future promotions by the Promoter.
24. By submitting an entry, the Participant hereby warrants and declares that their entry is their own original and produced by them and that the intellectual property (including copyright) of any third party would not be infringed by the Promoter’s use of the entry and that the entry is not subject to any claim of ownership by any third party. Entries that are found to contain work created by anyone other than the Participant will be deemed ineligible for the Competition.
25. The Participant will indemnify the Promoter against any claim that an entry infringes the intellectual property rights of a third party.
26. The Participant shall provide its full cooperation to the Promoters in the event of any claim being made by a third party against the Promoter that the entry infringes the intellectual property of a third party.
27. Except for death or personal injury arising as a result of the Promoter’s negligence, the Promoter hereby excludes any and all liability arising under or in connection with the Competition including, without limitation, any liability for: 
1. any lost, undeliverable, late, misdirected or illegible entries; 
2. any error, omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction of an entry or any information submitted to the Promoter; 
3. technical, network, electronic, computer, hardware of software malfunctions of any kind, or inaccurate transmission of or failure to receive entry information by the Promoter on account of technical problems or traffic congestion on the internet and/or any relevant website; 
4. any injury or damage to any Participant’s or any other person’s computer related to or resulting from participation in the Competition; 
5. any damage caused to a Competition Winner’s entry whilst such entry is in the possession of the Promoter. 
28. The Promoter shall have the right to vary these terms and conditions by posting amended terms and conditions on its website www.sovio.co.uk at any time.
29. These terms and conditions and any dispute or claim arising out of or in connection with them or the Competition (including any non-contractual claims or disputes) shall be governed by and construed in accordance with the laws of England and Wales and the parties irrevocably submit to the exclusive jurisdiction of the English courts.